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A Director is a creative style for your shoot. It sets the lighting, the set, how the model poses, and the colour grade, so every image in the shoot looks like it came from the same photographer. Directors work in Flat-Lay Photos, Mannequin Photos, and Full Look.
The Director step with four choices and the selected Director's palette and lookbook

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The Directors

noir

Noir Atelier

Low-key noir. Deep charcoal and a single warm spotlight. Shadows do the styling, so the garment reads as sculpted and considered.
riviera

Riviera Noon

Sunlit Mediterranean. Crisp noon light on whitewashed walls and a deep blue sky. Bright, saturated, and relaxed, for summer collections.
golden

Golden Hour

Backlit and filmic. Low sun behind the model, a gentle flare, and warm haze. Soft and in motion, for pieces that should move with the light.
default

No director

Standard studio. Your shoot keeps the standard studio look, and you choose the background yourself.

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Use a Director

1

Start a shoot

Open Flat-Lay Photos, Mannequin Photos, or Full Look, then add your garment or build your outfit.
2

Open the Director step

The Director step comes before poses. Each Director shows its Palette and a Lookbook of four sample shots that show its light, set, pose, and colour grade.
3

Pick a Director

Select a Director, or keep No director for the standard studio look.
4

Finish and generate

Choose your poses and options, then generate. Every image in the shoot follows the Director’s style.

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Good to know

  • The Director sets the background. In Flat-Lay and Mannequin Photos, the Background option shows Set by and the Director’s name, and it’s locked. To choose your own background, go back to the Director step and pick No director.
  • No extra credits. A Director doesn’t change what a shoot costs.
  • Studio remembers your last choice. A new shoot starts with the Director you last generated with on this browser.
  • Keep a collection consistent. Use the same Director for every product in a collection so the photos match.
The Customize step, where Background shows Set by Golden Hour
Start a flat-lay